Missing Rank

Is your business name, address, and phone number (NAP) consistent across GBP, directories, and your website?

Yes

No

Have you optimized both your primary and secondary business categories?

Yes

No

Is your business description keyword-rich, engaging, and customer-focused?

Yes

No

Are your business hours updated and accurate (including holidays)?

Yes

No

Are your service areas clearly defined and up-to-date?

Yes

No

Do you have a review count that matches or exceeds your top competitors?

Yes

No

Is your star rating consistently improving or maintaining above 4.5?

Yes

No

Are you receiving new reviews regularly (at least weekly)?

Yes

No

Do you respond promptly and professionally to all reviews?

Yes

No

Do you have a clear strategy for handling negative feedback?

Yes

No

Does your profile have at least 20 professional, geo-tagged photos?

Yes

No

Is your official logo and a high-quality cover photo uploaded?

Yes

No

Have you uploaded videos (such as tours, introductions, or testimonials)?

Yes

No

Do you update your photos at least once a month?

Yes

No

Are all your services and products listed and keyword-optimized?

Yes

No

Do you include pricing, descriptions, and strong CTAs (e.g., Book Now / Call Now)?

Yes

No

Is your menu or service list synced with your website?

Yes

No

Do you post on your profile at least 4 times per month?

Yes

No

Do your posts include a healthy mix of offers, events, and updates?

Yes

No

Are you creating seasonal and locally relevant content for Dubai & Sharjah?

Yes

No

Are you monitoring CTR (Click-Through Rate) and impressions via Google Insights?

Yes

No

Do you track Search vs. Maps impressions every month?

Yes

No

Are you analyzing clicks, calls, and direction requests for trends?

Yes

No

Do you benchmark your visibility and engagement against top competitors?

Yes

No

Are you using UTM tags and GA4 for conversion tracking?

Yes

No

Have you identified your top 3 local competitors?

Yes

No

Have you compared reviews, categories, and photos side by side?

Yes

No

Do you have a gap analysis with clear, actionable next steps?

Yes

No

Have you tested mobile click-to-call and direction features on your profile?

Yes

No

Is GBP schema markup correctly implemented on your website?

Yes

No

Do you have verified backlinks from UAE-based directories?

Yes

No

Is your GBP fully integrated with Local SEO services?

Yes

No

Is your profile supported by MissingRank Web Development Solutions?

Yes

No

📋 MissingRank Google Business Profile Full Audit Checklist (Premium)

1. Core Business Information

2. Reviews & Reputation Management

3. Photos & Media Optimization

4. Products & Services

5. Posts & Engagement

6. Insights & Performance

7. Competitor Analysis

8. Advanced SEO & Technical Checks